The client’s line of business is providing law firms with business solutions. They are a group of legal industry experts who have managed and increased the number of practices throughout the US since its inception. The company, based in Los Angeles, California, specializes in marketing, new business development, lead generation, automation, and operations. Some of the well-known practice areas include employment, personal injury, immigration, workers comp, and more. Over the past several years, the company has had 100% growth year after year.
The client wanted to reconnect with their clients and send out seasonal greetings to the personal injury lawyers and attorneys in an attempt to build loyalty. To their astonishment, the client’s first email campaign had a miserable response rate, and what was even more concerning? The deliverability rate of the automated email campaign. The client discovered that nearly 75% of their existing database was outdated. Since the holiday season was fast approaching, they wanted to get the season campaign up and running as soon as possible. With more than half of the outdated database, the team had more than simply a huge ask.