In the B2B industry, just offering products and services isn’t going to be enough. To be able to devise a successful marketing campaign, businesses must now have actionable insights about their target audience and market.
Only when you acquire accurate, relevant, and valuable information about your prospects, you’ll be able to market your brand effectively and build allegiance with other B2B organizations. Though direct mail marketing is one of marketing’s oldest practices, it’s still an effective way to close the gaps between customers and brands.
Direct mail marketing refers to the process of delivering a physical correspondence to your prospect’s mailbox via postal services. However, without the correct physical addresses of your prospects, you’ll only be wasting your time and resources. This is where the Postal Address Appending Service comes to play.
Mailing address appending service helps businesses in updating their postal database with the most relevant and up-to-date data so that their marketing efforts don’t go to waste. With the right postal address append in place, you’ll never have to worry about delivering marketing campaigns to the wrong mailbox.
Postal Address Append Service: What Is it Exactly?
Physical address appending service refers to the process of adding missing physical addresses to your current database. This way, you can have access to data that’s accurate, relevant, and up-to-date. Plus, the best Mailing Address Append services ensure that your database is updated from time to time so that none of your direct mail efforts go in vain.
No matter how advanced online campaigns and technology gets, certain marketing campaigns work much more effectively when the traditional way is applied and that’s where postal address append comes to play.
Why Should Businesses Leverage Postal Address Append Services?
It’s simple. There’s no denying that there’ s a personal touch to receive a physical mail. Moreover, compared to e-mail or phone campaigns, sometimes it’s more successful and effective. In fact, studies showed that direct mail has a response rate of 4.4% on average as compared to email’s response rate, which was 0.12%.
This is because your prospects will more likely acknowledge and examine information when presented in a physical form. Also, direct mail marketing eliminates the issue of your mails ending up in the trash or spam folder. That said, it’s important that you have the latest postal address of your prospects. By partnering with the best mailing address append service, you’ll be able to devise effective direct mail efforts.
Since direct mail marketing isn’t a cheap venture to undertake, you’ll want to ensure that every piece of your mail reaches the targeted prospects that will acknowledge your services, products, or techniques. Physical Address Appending Service can help in minimizing the possibility of wasted campaign resources by making sure that all the postal addresses in your database are still connected with feasible audiences for your organization.
What Do You Get?
With direct mail marketing campaigns, businesses follow a different approach for marketing contact. As email campaigns involve the possibility of being left unread or dislocated and phone campaigns tend to be time-consuming, postal marketing campaigns, though a more traditional approach, tend to be more beneficial sometimes.
By partnering with our mailing address append service, we’ll examine your existing database and append missing postal addresses. Though you might only have email addresses and names at the moment, we can help in locating feasible postal addresses.
Our physical address appending service experts can help in building and updating your existing database to ensure that you have a comprehensive and guaranteed mailing address lists for your contacts.
Also, since our company already has verified and proven database of postal addresses, it helps greatly in shortening the process of verifying addresses, thereby saving time.
As our directories are regularly verified and checked, the information that our services offer is always updated and delivered quickly to you. As such, you’ll be able to start your direct mail marketing efforts as soon as possible.
Through our physical address appending service, we offer high match rates. Our postal address append projects generally have match rates of over 85 percent, and it varies from one project to another.
How Does our Postal Address Append Operate?
- We utilize our opt-in contacts to add the missing addresses in your database.
- Next, we examine and verify every postal record for its accuracy.
- Once we’re done with verification, we add the correct mailing addresses to the corresponding contacts.
Benefits of Postal Address Appending
By leveraging the right postal address append service, you’ll be able to maximize your feasible target audience by ensuring that each contact has the right mailing address. Leading Mailing address append services have a comprehensive database already in place and as such, verifying addresses doesn’t take long. This means faster turn around time, which means you can have an updated database in no time.
Here Are a Few Advantages:
- Help minimize postal costs by adding ZIP + details.
- Obtain the correct and relevant mailing addresses of every business contact.
- Helps in supplementing your brand messaging via postal channels.
By leveraging the right postal address appending service, you’ll not just benefit from the advantages but will also ensure that you always have an updated database.
You’ll never have to worry about reaching out to the wrong address. Therefore, partner up with our physical address append service and build better allegiance with other b2b organizations.