Direct mail marketing refers to the process of delivering a physical correspondence to your prospect’s mailbox via postal services. However, without the correct mailing address of your prospects, you’ll only be wasting your time and resources. This is where the address append services comes to play.
our address appending service helps businesses in updating their postal database with the most relevant and up-to-date data so that their marketing efforts don’t go to waste. With the right mailing address in place, you’ll never have to worry about delivering marketing campaigns to the wrong mailbox.
Mailing Address Appending Service: What Is it Exactly?
Mailing address appending services refers to the process of adding missing postal addresses to your current database. This way, you can have access to data that’s accurate, relevant, and up-to-date. Plus, the InfoCleanse postal appending services ensure that your database is updated from time to time so that none of your direct mail efforts go in vain.
No matter how advanced online campaigns and technology gets, certain marketing campaigns work much more effectively when the traditional way is applied and that’s where address append services comes to play.
Why Should Businesses Leverage Address Append Services?
It’s simple. There’s no denying that there’ s a personal touch to receive a physical mail. Moreover, compared to e-mail or phone campaigns, sometimes it’s more successful and effective. In fact, studies showed that direct mail has a response rate of 4.4% on average as compared to email’s response rate, which was 0.12%.
This is because your prospects will more likely acknowledge and examine information when presented in a physical form. Also, direct mail marketing eliminates the issue of your emails ending up in the trash or spam folder. That said, it’s important that you have the latest mailing address of your prospects.
What Do You Get?
With direct mail marketing campaigns, businesses follow a different approach for marketing contact. As email campaigns involve the possibility of being left unread or dislocated and phone campaigns tend to be time-consuming, postal marketing campaigns, though a more traditional approach, tend to be more beneficial sometimes.
By partnering with our mailing address append service, we’ll examine your existing database and append missing postal addresses. Though you might only have email addresses and names at the moment, we can help in locating feasible postal addresses.
Our experts can help in building and updating your existing database to ensure that you have a comprehensive and guaranteed mailing address lists for your contacts. Our address append projects generally have match rates of over 85 percent, and it varies from one project to another.
How Does our Postal Address Append Operate?
- we examine and verify every postal record for its accuracy.
- Once we’re done with verification, we add the correct mailing addresses to the corresponding contacts.
Benefits of Address Appending
By leveraging the right address append service, you’ll be able to maximize your feasible target audience by ensuring that each contact has the right mailing address. Leading Mailing address append services have a comprehensive database already in place and as such, verifying addresses doesn’t take long. This means faster turn around time, which means you can have an updated database in no time.
By leveraging the address appending service, you’ll not just benefit from the advantages but will also ensure that you always have an updated database.