InfoCleanse

Customer experience is not a luxury anymore; it has become a basic necessity for B2B organizations. As a marketer, this statement likely resonates with you. With the blog exploring more about technologies associated with CX, you would find yourself at the epitome of customer service. In the current B2B market,…

If you’re letting the obstacles of being a B2B company hold you back from creating great content and closing the deal, you may want to reconsider it. After all, content marketing is highly effective in increasing lead generation. Now, let’s talk about why content marketing is a great approach for…

The success of your email marketing campaigns greatly depends on the quality of your email list. Every year, almost 30% of your list accumulates subscribers who report you as spam, who bounce or never clicks or opens your email. As a result, your email database builds up a churn of…

The disagreement between sales & marketing agencies is a long-standing problem. Marketing and sales misalignment is quite a common occurrence and organizations with divided marketing and sales departments that work independently are at a disadvantage. This misalignment is the reason why businesses are failing around the world. Studies have shown…