Your marketing record could be missing details such as business location, name, and other such information. To open multiple marketing channels, you’ll need additional information aside from email addresses. As a B2B marketer, you need three information about your customer, which include:
- Phone number
- Postal Address
- Full Name
Most B2B organizations today rely on email appending solutions for adding their clients’ email addresses to their records. If that applies to you, that’s great!
But, if you’re planning to launch direct mail marketing campaigns or Telemarketing campaign to your targets, you’ll need access to their postal addresses too. This is where Reverse Email Append services come in.
With access to the best reverse email append service, you can gather your clients’ postal addresses and names. Consequently, you’ll have better chances of yielding high returns on your multichannel marketing efforts.
Reverse Email Append: What It Means?
Reverse email append involves the process of using your customers’ email addresses to retrieve their names and mailing address. It involves matching your business records against a service provider’s database.
In other words, the data provider will use your existing business email list and match them against its extensive business record database. The process enables you to acquire additional data about the owners of these email addresses. Consequently, giving you the advantage of further segmenting, targeting, reaching out to them through other means besides email marketing.
Reverse Email Appending Benefits
Reverse email appending offers the following three main advantages:
- Add Every Missing Detail in Your Record
It’s quite essential to have access to a comprehensive and reachable, contact data of their customers and prospects in any business. However, that isn’t always the case due to many reasons, but mostly because life happens. For instance, people change phone numbers, address, and most often, enter incorrect details on forms. Plus, misspellings can occur too.
A reverse email appending service is an excellent way to acquire accurate company & contact level names, postal information, and titles of your prospects.
- Grow your Email List Quickly and Increase Lead Inflow
Web forms that ask for minimal information boost response rates, which helps in improving lead generation efforts. Today, most B2B businesses are leveraging this technique to build their email list quickly. This is mainly because most decision-makers are becoming more hesitant to provide every piece of information about their company to an enterprise – even if they’re interested in the offerings.
Hence, you can improve response on your web forms by only asking for emails. This way, you can leverage reverse email append service to obtain the other information later.
- Launch Effective Direct Mail Campaign
Email marketing is undoubtedly an excellent way to initiate contact with your prospects after gaining their email addresses. However, you must understand that your prospective clients will already be receiving numerous content from multiple businesses.
Fortunately, with access to their demographic information and postal address, you can start a direct mail marketing campaign to target the same prospects for better awareness and response.
Direct mails are still an effective strategy for marketing. Studies reveal that 70 percent of Americans consider physical mails more compared to typical email communication.
Our Reverse Email Appending Process is quick and accurate. You need to send us your business email address list, and our data experts will optimize and append it against our extensive database. In the process, our expert team will fill every missing data, including key details such as prospect’s phone number, postal address, name, and other information.
Here are a few advantages of procuring our reverse email append service:
- Identify missing information
- Acquire comprehensive contact information to execute successful marketing campaigns
- Create personalized campaigns & target your prospects easily
- Save both your time and money with our cost-effective services
- Launch successful multichannel marketing campaigns
- Instantly launch targeted campaigns, increase sales, and experience repeat business
- Increase response rate & ROI
- Improve conversation rate & sales using a reverse email strategy
You can carry out marketing campaigns in a more focused and organized manner if combined with valid contact and business databases. When you invest in our Reverse Email Appending Services, you’ll be able to reach desired prospects, form healthy business relationships, and yield measurable results.