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CRM Data Management

CRM data management is a concept of organizing crucial mass data. This big data is based on your company’s current client base and prospects. By analyzing it and using it for the advantage of the company, the customer relationships are built. This big data is extremely important for marketing as…

B2B Sales and Marketing Alignment

B2B Sales and Marketing: Alignment for the Win And To Drive Revenue

The disagreement between sales & marketing agencies is a long-standing problem. Marketing and sales misalignment is quite a common occurrence and organizations with divided marketing and sales departments that work independently are at a disadvantage. This misalignment is the reason why businesses are failing around the world. Studies have shown…