Case Study
HOW INFOCLEANSE HELPED A PUBLISHING HOUSE TO FORAY INTO THE NORTH AMERICAN MARKETS
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About the Firm
The client is a renowned publishing house based in Camarillo, California. It publishes and promotes books on metaphysical, inspirational, spiritual, self-help and new ideas. From its inception, the publishing house has endeavored to introduce the world to a new way of thinking. It focuses on delivering books and reading materials that help people worldwide gain higher states of spiritual awareness. The company continues publishing books encouraging readers to discover their spiritual nature.
Challenges
After a staggering growth in the US market, the client sought to expand its horizons and foray into other North American countries like Canada, Mexico, and more. Sales of books on mind-body-spirit themes were booming the publishing house was keen on tapping into the market’s potential by initiating a newsletter marketing campaign. However, when they decided to expand their clientele base in the North American market, they needed more accurate and reliable data to amplify their marketing strategy’s success rate.
Solutions
The client approached InfoCleanse, seeking email list of decision-makers across North American industries to go ahead with their newsletter marketing campaign. After an in-depth analysis, our data specialists quickly collated data of key-decision makers of the North American establishments from the InfoCleanse master-database. With stringent data monitoring guidelines in place, the clients could access accurate details and active contacts required to kick-start their marketing campaign.
Outcomes
Accurate, reliable data always work wonders!
It was a testament to the outcomes the clients witnessed. InfoCleanse data intelligence boosted the client’s user acquisition campaigns, helping them gain a strong foothold in the North American Markets. Some of the remarkable achievements the clients achieved were as follows:
- 60% increase in client acquisition through lead generation
- Faster sales cycle due to accurate data
- 50% increase in brand awareness
- Significant increase in brand positioning
- 30% boost for their other digital endeavours
- 40% profound increase in the company’s revenue size
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