“Big Law will finally start to go big in the cloud.” – Dennis Garcia, Assistant General Counsel, Microsoft. Through this quote, Mr. Garcia was highly concise in presenting one of the impacts of technology in the legal industry. New-age law firms have been investing in modern tools to address two…
Accounting software is the application used by businesses to keep track of the financial flow within and outside the organization. Unlike before, these technological advancements provide modern methods to streamline workflow through interoperability within different departments. In addition to maintaining basic accounting records, these applications assist with customer relationships, human…
As a B2B marketer, you have probably encountered the ongoing debate on demand generation vs. inbound marketing. Even though a few professionals use these marketing strategies interchangeably, the concepts are far from similar. However, both focus on bringing new leads, clients, and prospects to your brand. So, what is the…
The U.S. is a driving force in the global economy, in recognition of its growing economic output, labor market resilience, and slowing inflation. The country’s financial system has experienced a surge in revenue generation, driven by new technological innovations. Since the inception of Industry 4.0, industries have witnessed a significant increase in…
The marketing and sales goal is to satisfy customers’ demands while still earning a profit. However, people’s demands differ, so addressing them may necessitate various ways. Marketing is all about identifying client demands and detecting variances between groups of consumers. Why are your companies’ marketing tactics the same if your customers…
