Data is a powerful resource for any business. Any decision that a business takes, be it pertaining to marketing, sales, or customer service, is data-driven. Businesses generate enormous volumes of data through various sources. However, poor quality data or even unorganized data is of little value to businesses. They need…
Exploration is the engine that drives innovation. Innovation drives economic growth. – Edith Widder In this era of digitization, it is essential for businesses to get with the times to increase their revenue margins and amplify operations. Integrating technology into businesses has become necessary for survival and sustenance. One such…
“Data is a precious thing and it will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web (WWW) Business-to-business data is crucial for the survival and functioning of any enterprise. Such is importance that enterprises might belong to any industry or sector; they will…
“When You Speak To Everyone, You Speak To No One” – Meredith Hill This message states that if you are marketing to everyone, your message is not getting conveyed to any specific group or individual, and all your marketing efforts are futile. Considering this aspect, an Ideal Customer Profile creation…
When referring to data hygiene, marketing has coined catchy phrases about the B2B sector, although their meanings can become a bit perplexing. Becoming familiar with data cleansing is simple; yet it is more difficult to appreciate the greatness of data appending and data enrichment, given their abstract nature. According to…