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Data Segmentation Why Do Brands Need to Do It - Featured Banner

Data Segmentation: Why Do Brands Need to Do It?

Data is a powerful resource for any business. Any decision that a business takes, be it pertaining to marketing, sales, or customer service, is data-driven. Businesses generate enormous volumes of data through various sources. However, poor quality data or even unorganized data is of little value to businesses. They need…

B2B Data for Business: A Complete Guide

“Data is a precious thing and it will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web (WWW)  Business-to-business data is crucial for the survival and functioning of any enterprise. Such is importance that enterprises might belong to any industry or sector; they will…

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