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If you’re in charge of email marketing and advertising for your B2B business, then surely you may have heard numerous discussions on the importance of leveraging email appends for growing your listing. Email is still a significant marketing tool for businesses to acquire customers organically. After all, 81 percent of…

Today, most marketers will agree on influencer marketing as a highly successful B2B strategy as evident from returns generated through its employment. Study and statistics on B2B influencer marketing reveal: Brands can achieve an annual ROI that’s 11x more than traditional methods through influencer marketing. Over 90% of B2B marketers…

Today, influencers (old & new) drive a huge part of the B2B Marketing sector. Marketing influencers assist B2B marketing professionals to learn and connect more, hence, it’s important to stay updated with reliable ones. So, to offer you a push, we’ve sorted out 25 of the best B2B influencers to…

While site visits, in-person meetings, and networking were once regarded as the only medium to conduct businesses, nowadays even B2B must have an online presence. Content marketing is now an incredibly important lead generation avenue for B2B, and without it, no marketing effort is effective. While the B2B content marketing…

In B2C marketing, personalization has always been an integral part. It has been employed by many leading brands like Spotify, Netflix, and Amazon to boost revenue and keep consumers engaged. However, when it comes to the B2B landscape, personalization is a little abstract. It’s something that most talk about however…