Over the years, quality, outcomes, and value have become the watchwords of the healthcare sector. Owing to these watchwords, the healthcare industry is all out seeking innovative, cost-effective tech-enabled solutions. Healthcare software implies the use of technology to make things better and safer for both users and caregivers, i.e., it…
A large part of the Logistics industry is still reliant on referrals and outbound tactics to win leads, with marketing activities limited to press releases, trade shows, and, to some extent, email campaigns. This scenario is gradually changing, and logistics companies are making a gradual shift from pure outbound tactics…
Did you know that nearly 80% of businesses are not well-equipped to evade a cyber-security threat? If you are a cyber-security company, this number is a valid indicator of the demand your product or services hold in the market. So, to capitalize on this demand, efficient strategies to increase your…
Small businesses fuel the US economy as they employ nearly half of the American workforce, i.e., around 61.6M. The fact that small businesses represent 45.3% of the USA’s GDP corroborates this. Though they harbor inherent employment potential and have become the drivers of economic growth, making a small business a…
Doctors constitute about 0.3% of the total US population. Is selling to this minuscule audience, less than one percent, a cakewalk for healthcare businesses and marketers? The answer is NO. Physicians and doctors are the most sought-after targets for healthcare businesses as they are the gatekeepers between healthcare products and users. As…
