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An efficient CRM data quality offers companies a huge competitive advantage over competitors that neglect their CRM. However, this is not a complete picture as data quality could easily overturn negatively. The increased utilization of AI & machine learning applications combined with continuous large data sets from concurrent data streaming…

One of the most widely recognized and utilized marketing methods by business firms globally at the moment is email targeting. After all, it provides variable results and tends to be highly effective. So, where does phone appending fit into all of this? To ensure email marketing programs can achieve their…

Promoting products and services via email is known as email marketing. Salesmen often depend on email marketing for a number of reasons, including brand building, content distribution, and product promotion, etc. It also allows you to build relationships with your customers and connect with prospects. As a result, the customers…

In today’s B2B marketing landscape, it’s incredibly vital to have a clean database. “Data are becoming the new raw material for business.” ~ Craig Mundie, Senior Advisor, Microsoft Data is a valuable asset for any business, and that’s why every successful marketer tries their best to maintain a clean and…

In an era that’s highly influenced by various technological marvels, we are producing and generating more data as compared to before. Through each online card transaction, GPS pinpoint via smartphones, every other online click, and more, we contribute to a massive and varied dataset – a dataset that’s immensely valuable…