In the current competitive world of business, it is more vital than ever for sales personnel to sell to any CFOs efficiently. The Chief Financial Officer plays a critical role in making decisions and has a notable influence on purchasing decisions. Gartner’s recent survey revealed that CFOs are involved in…
When referring to data hygiene, marketing has coined catchy phrases about the B2B sector, although their meanings can become a bit perplexing. Becoming familiar with data cleansing is simple; yet it is more difficult to appreciate the greatness of data appending and data enrichment, given their abstract nature. According to…
If you are running a B2B business in the manufacturing sector, you are well aware of the fierce competition due to the similarity of products and services. There are too many irons in the fire, from the challenges of living up to customer expectations to adapting to new technological advancements.…
Medical devices have always persisted as essential instruments to support healthcare workers worldwide. However, the advent of the 21st century led to the acceleration of technological advancements, resulting in AI-infused tools to assist with precise diagnosis and improved patient care. The synonymity of medical devices with the improved features also…
2022 was an interesting year for the medical sector. As such, it marked a definitive recovery from the debilitating effects of the 2019 pandemic. More importantly, the industry saw a surge in new and innovative healthcare marketing trends. From content marketing to dedicated multichannel campaigns, B2B marketers leveraged everything they…
