By relying heavily on groundbreaking research and innovation, the pharmaceutical industry is at the helm of affairs in developing medicines essential for the well-being of humankind. With a repertoire of offerings that include Penicillin, Insulin, vaccines, and more, pharmaceutical companies have changed the contour of global healthcare. Medicines manufactured by…
Is lead generation a vital aspect that businesses cannot ignore? The answer is YES! But why should businesses ensure lead flow into their sales pipeline? Let us consider a scenario where a business fails to generate any leads. Zero lead generation directly impacts its profits, as no new users are…
In an era of knowledge-driven economics, information is an asset. An enterprise’s extent of success relies on its ability to share information. The era has witnessed a drastic change in the way businesses exchange information with the emergence of cloud technology. Besides redefining how we share and store information, Cloud…
“We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.” – Sheryl Sandberg, COO Facebook, Meta Platforms (2008-2022) Women in c-suite roles have witnessed remarkable growth in the past couple of…
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. – Ramsay Leimenstoll Marketing teams in B2B firms function to achieve one ultimate goal, to increase profits or revenue margins. Given the competitive space, B2B businesses operate in any sector; time is…
