Establishing a strong communication with your target audience through their preferred channel can help your organization forge long-lasting business relations. 72% of consumers prefer email to be the primary channel for communication and interaction with a brand. Remarkably, 64% of small businesses utilize email campaigns to reach out to their…

Years go by, yet the email marketing industry is sustaining and thriving. Insights from Statista, stating that the global email marketing industry’s value is poised to grow from $7.5 billion to $17.9 billion by 2027, corroborates this fact. Email marketing, fetching a return of $36 for every dollar invested, is undoubtedly a…

You are done setting your goals and you have finally completed designing a stellar email campaign. By all accounts, you’re so ready that it feels as if you have already met your goals. However, there’s just one issue: You need to come up with a subject line for your cold…

Promoting products and services via email is known as email marketing. Salesmen often depend on email marketing for a number of reasons, including brand building, content distribution, and product promotion, etc. It also allows you to build relationships with your customers and connect with prospects. As a result, the customers…

If you’re on the lookout for effective email tactics that drive results and help meet your lead generation goals, you’re exactly where you need to be. Besides being among the oldest mediums for B2B marketing, email is also the B2B buyer’s 3rd most trusted source for obtaining information. In fact,…