The marketing and sales goal is to satisfy customers’ demands while still earning a profit. However, people’s demands differ, so addressing them may necessitate various ways. Marketing is all about identifying client demands and detecting variances between groups of consumers. Why are your companies’ marketing tactics the same if your customers…

In this data-driven world, the impact of advanced analytics cannot be overstated. Meaningful insights derived from post-analytics can be leveraged to make data-driven decisions of considerable magnitude. In fact, the big data analytics market, projected to be valuated north of USD 68 billion by 2025, is currently growing at a CAGR of 30%. With…

Businesses constantly gather colossal amounts of data in this data-driven world every second. But this gigantic influx of data can be quite tumultuous, especially when you don’t have a proper system in place to analyze it. With the big-data industry set to reach an estimated valuation of USD 77 billion by…

Let’s take a step back before we jump into the various techniques you can leverage for effective data enrichment. Ask yourself whether you entirely grasp data enrichment and how it can benefit your organization. In essence, company data enrichment is a set of processes that append or enhance existing data in your repository…

Companies around the world consider data as a valuable asset in business growth. Analyzing business data and deriving insights from it enhances their decision-making. That’s why Tim Berners-Lee said, “Data is a precious thing and will last longer than the systems themselves.”  So, it’s vital to implement the right processes to store,…