Did you know over the last year, around 63% of marketers increased their investment in data-driven marketing. The reason behind this has a lot to do with how leveraging consumer data can help generate useful insights on consumer engagement for understanding target audiences much better. However, for marketers to gain…
An efficient CRM data quality offers companies a huge competitive advantage over competitors that neglect their CRM. However, this is not a complete picture as data quality could easily overturn negatively. The increased utilization of AI & machine learning applications combined with continuous large data sets from concurrent data streaming…
One of the most widely recognized and utilized marketing methods by business firms globally at the moment is email targeting. After all, it provides variable results and tends to be highly effective. So, where does phone appending fit into all of this? To ensure email marketing programs can achieve their…
In today’s B2B marketing landscape, it’s incredibly vital to have a clean database. “Data are becoming the new raw material for business.” ~ Craig Mundie, Senior Advisor, Microsoft Data is a valuable asset for any business, and that’s why every successful marketer tries their best to maintain a clean and…
Throughout the years, data cleansing has significantly played an important role in both data management and data analytics and it continues to develop rapidly to date. Moreover, data cleansing, particularly in big data continues to remain a challenge because of its high & increasing volume, variety & velocity of data…
