Author name: Shirley Stark

The cornerstone of any organization is effective marketing. Be it healthcare businesses or any other company, marketing strategies are imperative for their growth. In neck-to-neck competition in the healthcare ecosystem, impactful marketing is an absolute necessity. With multiple businesses springing into action every year, the healthcare ecosystem is becoming saturated, making it challenging for healthcare enterprises to garner user’s attention. This, coupled with constantly changing marketing technologies and methodologies, has changed the healthcare ecosystem’s contour, making it difficult for businesses to survive and sustain. So, how can healthcare businesses keep a firm footing in this competitive landscape to stay afloat? It is where healthcare marketing trends come into the picture.

According to Mercer’s study, by 2025, the US will face one of the worst healthcare staff shortages in the world. According to survey data, there will be 446,300 fewer home healthcare providers than necessary. There will be a shortage of almost 29,400 nurses and 95,000 nursing assistants in hospitals.

Digital technology has pervaded every aspect of medicine and healthcare. Due to this, technology innovations in dentistry have become quite advanced.

It is no secret that one of the biggest challenges hospital organizations facing is the recruitment and retention of nurses. With 194,500 new RN positions opening each year up to 2030, there are not enough nurses in the market to fill these vacancies.

The medical device industry will likely reach $604 billion by 2023, up from $457 billion in 2020. And everyone in this sector, without a doubt, wants a piece of this massive pie.

Email marketing is still popular among B2B marketers despite multiple marketing channels. The reason is straightforward – it provides an economical option at the cost of reaching hundreds of relevant contacts worldwide.