If you’re in charge of email marketing and advertising for your B2B business, then surely you may have heard numerous discussions on the importance of leveraging email appends for growing your listing. Email is still a significant marketing tool for businesses to acquire customers organically. After all, 81 percent of…

In any business, data plays a vital role by allowing businesses to optimize internal operations, improve targeting, and prosperously drive innovation. As different businesses look forward to embracing the latest technologies and accuracy, data quality becomes extremely vital for business growth.Today, successful business organizations heavily depend on data to generate…

In the age of the Internet of Things & digital renaissance and other similar technologies, B2B brands are often exposed to massive volumes of data. Moreover, as the B2B landscape is a breeding ground for hackers, B2B enterprises are wary of the backlashes that may arise due to data breaches.…

Over the years, businesses have found ways to interact with their customers. Businesses have realized the importance of retaining the customers and the benefit they fetch out of it. Sales are the backbone of any company, be it B2B or B2C. To drive massive sales growth, most of the reputed…