Predictive analytics in B2B marketing has always been considered to be useful. However, recent developments in AI and big data have turned it from just a useful tool to a necessary one. Gone are the days when predictive analytics in B2B marketing only meant forecasting demand for a product or…
Today, the B2B customer experience is facing radical changes, and the way this change surrounding how B2B customers purchase has created a massive arsenal of data at disposal for sales teams. As a result, modern and powerful computers along with machine learning algorithms began learning from this data. This is…
Did you know over the last year, around 63% of marketers increased their investment in data-driven marketing. The reason behind this has a lot to do with how leveraging consumer data can help generate useful insights on consumer engagement for understanding target audiences much better. However, for marketers to gain…
An efficient CRM data quality offers companies a huge competitive advantage over competitors that neglect their CRM. However, this is not a complete picture as data quality could easily overturn negatively. The increased utilization of AI & machine learning applications combined with continuous large data sets from concurrent data streaming…
One of the most widely recognized and utilized marketing methods by business firms globally at the moment is email targeting. After all, it provides variable results and tends to be highly effective. So, where does phone appending fit into all of this? To ensure email marketing programs can achieve their…
