Inaccurate data can adversely affect the revenues and decision-making of your B2B business. By outsourcing your data cleansing tasks, your business will be able to meet key business goals while enjoying enriched and enhanced data.
The volume and the complexity of data inflow are increasing tremendously, making it extremely difficult for businesses to maintain consistent, clean, and accurate data across the organization. InfoCleanse, a pre-eminent data cleansing outsourcing company has helped B2B businesses counter this challenge by helping companies improve the quality of their data, thereby making better business decisions and maintaining better business relationship.
When you Outsource Data Cleansing Services to us, we will go out of our way to manage your data quality and data cleansing, right from picking out and fixing irrelevant, inaccurate, incomplete, non-conforming, or random data to maintaining and achieving high-quality, clean data. InfoCleanse helps B2B businesses to get rid of all kinds of data quality issues like data redundancies, typos, spelling errors, and even incomplete entries.
What is Data Cleansing?
Data decontamination is just as important as information security and cybersecurity for Fortune 500 businesses and small & medium-sized businesses. The current marketing landscape is characterized by constant change and for a company with dirty data, it could have adverse impacts on a lot of things like revenues, ROI, marketing activities, compliance, customer service, and business relationship.
The purpose of data purifying is to pinpoint the irrelevant, inaccurate, incomplete, and incorrect data from a database, table, or record set. These data will then be modified, deleted, or replaced. Data cleaning solutions will give your company actionable, consistent, correct, and high-quality data for business insights which will help you boost sales & marketing campaigns, make confident decisions, and hold up the success regarding your business initiatives.
What to Expect During Data Cleansing?
A majority of the industries today rely heavily on data. The market is starting to realize the importance of data cleansing process and that the only way to have the highest level of operational efficiency is by reducing data inconsistencies and errors of all kinds. In order for you to have access to all the past, present, and future data of your customers which would be very helpful to your company, make sure you follow the data cleansing steps listed below.
- Address missing data
- Standardize the process like outsourcing it to a third party
- Authenticate data validity
- Remove replicated data
- Address structural errors
- Remove irrelevant data
B2B businesses that are trying to make a competitive mark in the market while staying at the top of the current market dynamics require clean data and the knowledge to find it and bring it all together.
Drive Positive Business Outcomes with Clean Data.
With the increased digitization of documents and data generation, it has become imperative for businesses to conduct data cleansing. By purifying your past, present, & future customer data sets, you will be able to experience a strategic and clear impact on the marketing activities and sales of your company.
Advantages of Outsourcing Data Cleansing Services
Data entering business systems via different channels can be labor-intensive, time-consuming, and expensive. The expertise, technology, and tools that are needed to maintain your data’s integrity is best available with data cleaning specialists. By outsourcing your data cleansing services to a third-party, you will be able to enjoy these benefits and more.
Increase The Validity Of Your Marketing Data
Inaccurate marketing data and sales will lead to wrong assumptions and wasted efforts. By having data cleaning specialists cleanse your leads, you will be able to direct your energy towards entries that will give you better outcomes and help you utilize your resources better to pursue quality leads.
Optimizes Productivity And Utilization Of Skilled Resources
When you outsource data cleansing to third parties, it will help you save time that may otherwise have been spent on data management activities like finding, organizing, and cleaning data. This in turn will increase your time spent on generating insights and analytics.
Flexibility And Scalability
By letting outsourcing experts handle your data cleansing tasks, your team will be able to enjoy the flexibility and scalability needed to keep up with seasonal fluctuations and market dynamics.
Improves Efficiencies By Replying On A Third-party
By having cleansing services data clean up your mess all the time, you will be able to grow your B2B business exponentially.
Increases Business Revenue
The marketing and sales divisions are the bread winners of any organization. The key to increasing or decreasing the revenues of your B2B business depends on their effectiveness. By arming your team with accurate data sets, the ratio of getting the right party contact during your marketing and sales improves dramatically, ultimately leading to increased revenues and sales.
Outsourcing Makes You Competitive And Agile
Outsourcing your data cleansing services will give you that competitive edge to stay one step ahead of your competitors who are having a hard time deciding how to operate their data cleansing teams.
Why Your Business Need Data Cleansing Solutions
- Incomplete or incorrect records given by your customers through online inquiry forms and other such channels.
- Values lost or misfielded information lost in various fields by service/sales representatives.
- Low data integration from different sources, mostly with mismatched titles and contact information for the same fields. For example, “street address”, “residence address”, “email address”, etc., or “zip code”, “area code”, “postal code”, etc.
- Mismatched entries from ERP, CRM, and other such systems for data sourcing.
Unless you are actively involved in keeping your database consistent and clean, there is a high chance that your data will always be chaotic and muddled. With data cleansing outsourcing services like ours, you will be able to deal with issues concerning the quality of your data, which in turn will add a lot of value to your existing data.
With accurate and clean database, your team will be able to productively utilize their work hours. Accurate data will help them avoid out-of-date customer information or inaccurate contact information which in turn will maximize the productivity and efficiency of the work staff.
Outsourcing data cleansing services and data management has never been easier. Your company will be able to enjoy clean data that is ready to go and which can produce precise metrics to drive better results and for analysis. Your B2B business will be able to target customers more efficiently, have better customer segmentation, and have a stronger bottom line.