Client Background
The client is a consumer-based mobile loyalty platform having more than 1 million subscribers. The application serves to redeem awards such as gift cards, coupons, and cryptocurrency by allowing customers to shop through the app. It redirects to prominent e-commerce platforms, including Amazon, Airbnb, Wayfair, and Goldman Sachs, for an enhanced user experience. Headquartered in Toronto, Canada, the company is one of the fastest-growing apps in the industry. The app facilitates members to link their debit/or credit cards to earn points from specific brands and improve the overall shopping experience. Besides, the app offers other ways to earn points like playing games, purchasing in-apps, taking surveys, and spinning fortune wheels.
Challenges
The app had three significant challenges to solve:
- It had all the resources to create an effective rewards program but failed to reach the target audience.
- Lead generation seemed to be an impossible task to achieve.
- Poor data quality affected the customer experience and reduced the ROI considerably.
Solution
InfoCleanse offered to sort out the company’s issues using a case-by-case approach. First, it employed a data team to analyze the concerns. We found out that the platform did not target a specific set of prospects, instead taking a shotgun approach with inaccurate data. What we did next was incredibly helpful in solving all three challenges. The team understood that Qualtric technology users had more inclination towards mobile rewards platforms. Hence, we supplied the company with a verified and validated Qualtric users email database. The database contained all the vital information of responsive contacts. As a result, the company sent highly personalized, successful campaign messages through multiple channels.
Outcomes
Effective marketing strategies through a well-structured technology users list helped the company achieve the following results:
- A 30% increase in reaching the right prospects.
- 4x business revenue with an optimal lead generation rate at 4%
- Enriched data that increased the ROI by 25%