Holding your ground as a financial advisor is a challenging task. It’s a profession full of high stress, consistently meeting regulatory requirements and putting in the hard work to find potential, quality leads. The more you grow your clientele, the better it is for the growth of your business.
The human resource department is the heartbeat of any thriving organization. From finding the right talent to overseeing the company’s leadership and culture, the HR managers align short and long-term company goals. They ensure employee onboarding, terminations, resource planning, benefits distribution, communication with upper management and so on.
If your business provides financial assistance tools or software that can make the job of a Certified Public Account (CPA) easier, you can benefit from marketing to Certified Public Accountants.
As a B2B marketer, you have probably encountered the ongoing debate on demand generation vs. inbound marketing. Even though a few professionals use these marketing strategies interchangeably, the concepts are far from similar. However, both focus on bringing new leads, clients, and prospects to your brand.
Are you a telemarketer making sales calls all day? If you answered yes, there are two possibilities – either you’re closing deals, or customers are hanging up on you.
In today’s day and age, data has become the new gold. Given how invaluable data is, it’s not surprising that it has significantly impacted every industry, marketing included. So, what makes data-driven marketing so popular?
Telemarketing may be one of the oldest methods to sell services to customers, but not all strategies are successful. It’s because customers have become pickier and are not easily convinced by a sales call.
So, even if a telemarketing campaign is full-proof, it might not produce desired results. However, as 92% of the customer interaction happens overcall, you need to tackle telemarketing challenges as a marketer. These include collecting appropriate customer data, determining the USP, and enhancing your campaigns.
If you’re someone struggling with your telemarketing campaigns, here are the most common challenges and their solutions.
How exactly are top B2B companies able to maintain huge success stories? Well, a great portion of it can be attributed to creating a tough sales pipeline.
Predictive analytics in B2B marketing has always been considered to be useful. However, recent developments in AI and big data have turned it from just a useful tool to a necessary one.
In an era that’s highly influenced by various technological marvels, we are producing and generating more data as compared to before.
