Establishing a strong communication with your target audience through their preferred channel can help your organization forge long-lasting business relations. 72% of consumers prefer email to be the primary channel for communication and interaction with a brand.
Years go by, yet the email marketing industry is sustaining and thriving. Insights from Statista, stating that the global email marketing industry’s value is poised to grow from $7.5 billion to $17.9 billion by 2027, corroborates this fact. Email marketing, fetching a return of $36 for every dollar invested, is undoubtedly a cost-effective channel for every type of business to promote their products or services. Given the influence b2b email marketing holds on business growth, it is imperative for enterprises to stay on top of the latest trends. With 99% of email users checking their inboxes daily, businesses need to latch on to the latest trends in email marketing
You are done setting your goals and you have finally completed designing a stellar email campaign. By all accounts, you’re so ready that it feels as if you have already met your goals.
Promoting products and services via email is known as email marketing. Salesmen often depend on email marketing for a number of reasons, including brand building, content distribution, and product promotion, etc. It also allows you to build relationships with your customers and connect with prospects. As a result, the customers remain up-to-date and tailor their marketing messages accordingly.
If you’re on the lookout for effective email tactics that drive results and help meet your lead generation goals, you’re exactly where you need to be.
Emails have been an essential part of our lives. Be it on a personal level or business world. In digital marketing space, emails hold a name for years. It was an old method of marketing on digital platforms when Instagram and Facebook didn’t even exist. Email marketing has a direct approach and cost-effectiveness.
