Data Management

Data management is an integral part of maintaining business operations. Yet, only 3% of the organizations meet the quality standards!

The truth is that we have access to more data now but yet we struggle to put it to effective use. Being surrounded by such big data, organizations are more lost than ever as it’s challenging to implement all of it, given the size of the information that is collected. And with that, it has to lead to many unstructured data and what we need is the right type of information that will boost the company.

Did you know over the last year, around 63% of marketers increased their investment in data-driven marketing.

An efficient CRM data quality offers companies a huge competitive advantage over competitors that neglect their CRM. However, this is not a complete picture as data quality could easily overturn negatively.

One of the most widely recognized and utilized marketing methods by business firms globally at the moment is email targeting. After all, it provides variable results and tends to be highly effective. So, where does phone appending fit into all of this?

In today’s B2B marketing landscape, it’s incredibly vital to have a clean database.

Throughout the years, data cleansing has significantly played an important role in both data management and data analytics and it continues to develop rapidly to date.

If you’re in charge of email marketing and advertising for your B2B business, then surely you may have heard numerous discussions on the importance of leveraging email appends for growing your listing.

In any business, data plays a vital role by allowing businesses to optimize internal operations, improve targeting, and prosperously drive innovation. As different businesses look forward to embracing the latest technologies and accuracy, data quality becomes extremely vital for business growth.

In the age of the Internet of Things & digital renaissance and other similar technologies, B2B brands are often exposed to massive volumes of data. Moreover, as the B2B landscape is a breeding ground for hackers, B2B enterprises are wary of the backlashes that may arise due to data breaches.