While site visits, in-person meetings, and networking were once regarded as the only medium to conduct businesses, nowadays even B2B must have an online presence. Content marketing is now an incredibly important lead generation avenue for B2B, and without it, no marketing effort is effective.
In B2C marketing, personalization has always been an integral part. It has been employed by many leading brands like Spotify, Netflix, and Amazon to boost revenue and keep consumers engaged.
“We have entered in the era of the customer experience. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.” – Jerry Gregoire.
Customer experience is not a luxury anymore; it has become a basic necessity for B2B organizations. As a marketer, this statement likely resonates with you. With the blog exploring more about technologies associated with CX, you would find yourself at the epitome of customer service.
If you’re letting the obstacles of being a B2B company hold you back from creating great content and closing the deal, you may want to reconsider it. After all, content marketing is highly effective in increasing lead generation.
The disagreement between sales & marketing agencies is a long-standing problem. Marketing and sales misalignment is quite a common occurrence and organizations with divided marketing and sales departments that work independently are at a disadvantage.
In recent times, there has been a rush of global concerns about the novel COVID-19 outbreak that has compelled many organizations to either cancel or postpone their physical meetings. While many shut down the opportunities, some tried to dig for solutions. Yes, organizing virtual events is one of the top things in the mind of B2B marketers these days.
B2B Marketers have a tendency, i.e., to follow what works best for themselves even if it’s an old strategy. ABM or Account-based marketing is becoming a rage in the marketing field as its engaging and reflects a predefined account to decision-makers. Due to high effectiveness, it has gained a sturdy foundation in the B2B marketing strategies in every sector.
The sudden outbreak of coronavirus pandemic has shaken the world. While many of us were living our regular life, a sudden epidemic impacted up to the core. Many companies were told to pull down the shutters and work from home to avoid getting affected by the virus. Due to COVID-19, much small-scale business and developing firms had to step back from the industry. The B2B companies are experiencing a sudden break to the standard way of marketing. However, there are new trends that have erupted and given hope to many marketers to live through this pandemic outbreak.
COVID-19 has changed the dynamics of the world. It has brought the entire globe under the darkness of a sudden outbreak of coronavirus. Before these health crises, USA B2B buyers were already worried about the possibility of a recession. In November 2019, a survey by digital commerce provider Avions claimed, more than 80 percent of B2B buyers from the USA said they were worried about a recession in 2020 (Source: Emarketer).
