Firmographics, the study of firm behavior by demographic characteristics, has become an increasingly important part of B2B marketing. Segmenting your target audience helps to identify the best prospects for your product or service.
Today, data is no doubt the most essential and valuable resource available for marketers, publishers, media companies, agencies, and more. But of course, data can only be deemed as useful as its quality.
As we start to pick up the remains left behind by the occurrence of COVID-19, one thing remains crystal clear
Well, data cleansing is one crucial aspect of marketing a campaign in the right way. It is as important as planning a
Social media has kind of awakened the soul of marketers in the B2B industry to outperform themselves and upgrade their market strategies at every point in time. However, for many B2B organizations, social media is still a stressful part of their marketing role. It has somehow become an obligation that every company has to follow, and if not, a huge amount of loss in terms of sales, brand image, profits, and more comes to toss.
CRM data management is a concept of organizing crucial mass data. This big data is based on your company’s current client base and prospects. By analyzing it and using it for the advantage of the company, the customer relationships are built.
