Top 13 Business Analytics Tools You Can Start Using Today
Data Analysis helps businesses transform raw data into useful insight that can be used to create goals or further existing goals.
Top-notch Email List Cleaning Services for B2B Businesses!
A clean and updated email list helps you target your marketing campaigns better. They also help you save time and resources.
Proven Data Driven Marketing Strategies You Cannot Ignore
In today’s day and age, data has become the new gold. Given how invaluable data is, it’s not surprising that it has significantly impacted every industry, marketing included. So, what makes data-driven marketing so popular?
Firmographics & Segmentation: How to Use 8 Common Variables to Target Your Audience
Firmographics, the study of firm behavior by demographic characteristics, has become an increasingly important part of B2B marketing. Segmenting your target audience helps to identify the best prospects for your product or service.
Telemarketing Challenges Today And How To Fix Them
Telemarketing may be one of the oldest methods to sell services to customers, but not all strategies are successful. It’s because customers have become pickier and are not easily convinced by a sales call.
So, even if a telemarketing campaign is full-proof, it might not produce desired results. However, as 92% of the customer interaction happens overcall, you need to tackle telemarketing challenges as a marketer. These include collecting appropriate customer data, determining the USP, and enhancing your campaigns.
If you’re someone struggling with your telemarketing campaigns, here are the most common challenges and their solutions.
Data Quality Management: Best Practices You Should Follow
There’s no denying that data quality is of paramount importance. A study by McKinsey established that organizations utilizing high-quality data are likely to make 19 times more profit than the organizations that aren’t data-driven. Now, that’s a statistic you cannot ignore.
Role of Data Analytics in Internet of Things (IoT)
From the 80s to throughout the 90s, when people began experimenting with the thought of adding sensors along with intelligence to objects, no one could’ve guessed the impact IoT would go on to have on the future.
What Should Be Included In A Data Quality Checklist Template?
Data management is an integral part of maintaining business operations. Yet, only 3% of the organizations meet the quality standards!
10 Stats about Data Quality I Bet You Didn’t Know
Today, data is no doubt the most essential and valuable resource available for marketers, publishers, media companies, agencies, and more. But of course, data can only be deemed as useful as its quality.
10 Data Mining Techniques: The Complete List
The truth is that we have access to more data now but yet we struggle to put it to effective use. Being surrounded by such big data, organizations are more lost than ever as it’s challenging to implement all of it, given the size of the information that is collected. And with that, it has to lead to many unstructured data and what we need is the right type of information that will boost the company.