Useful Stats for Developing a Marketing Strategy

Shirley Stark
February 18, 2021

In the ever-evolving and dynamic marketing world, trends, technology, and tactics are constantly changing. It is essential for businesses to keep a close watch on new developments and make appropriate implementations in their company to get a taste of success. So, to keep up with the times, businesses need the correct data. The right numbers will address the question of why a company needs to opt for a particular strategy, also helping them assess the strategy’s impact on their business.

B2B Marketing Statistics enable businesses to streamline and prioritize their efforts, empowering them to make data-backed decisions. With statistics to back their choices, they can infer which marketing channel or strategy will outperform the other. Additionally, it also gives them a perspective about what the leading businesses in their domain are following and takes a different approach to outsmart them. B2B marketing statistics reveal some important patterns companies can adopt to connect with their prospects and lead the industry. Here is a plethora of B2B marketing statistics focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, and more for businesses to formulate a winning strategy.

A Plethora of B2B Marketing Statistics to Formulate the Perfect Strategy

While prospecting, B2B businesses cannot stick to just one channel or method. Marketing is a tricky game. B2B businesses need to understand how the nitty-gritty stuff and subtle nuances in the different marketing methods can impact their business. Though there isn’t always a clear-cut difference between the types of marketing, they sometimes work in symphony, assisting enterprises and B2B marketers in accomplishing their cherished goals. Let us deep-dive into the statistics of different methods of B2B marketing.

Social Media statistics

With the population spending an average of 2hrs 25 minutes a day on social media and 54% of users ardently using this medium to research products and services, social media marketing for businesses is not just a choice but mandatory. Social media market is valued at USD 23.1 billion and poised to grow at a CAGR of 17.1% to reach USD 434.87 billion by 2027. Social media enables enterprises to turn their business into an active participant. Via social media, B2B businesses can familiarize their brand with their audience, connect with them, and build trust. Though several channels are available, 97% of B2B businesses prefer LinkedIn for marketing and maintaining their social media presence. As social platforms open up both direct and indirect lines of communication with users, 91% of B2B businesses use them for better public relations. As the real-time nature of social media creates an unrivaled opportunity to observe and analyze competitor strategies, 92% of B2B businesses use it to improve their competitive brand positioning. 94% of B2B businesses prefer to leverage the visual nature of social media platforms as it allows them to create brand identity and strong reputations across audiences. It is a vital aspect for B2B businesses as brand awareness directly impacts the performance of their promotional endeavors. Also, as users’ interaction with a business or a brand goes digital, 88% of companies are leveraging social media to deliver exceptional customer care. Businesses can have one-on-one interactions with their prospects and make a good impression about their offerings with their target audience.

Video Marketing Statistics

The video marketing industry is experiencing an upward trajectory. As its value is expected to increase from USD 33.3 billion to $45.6 billion by 2025, indicates that more B2B businesses are including it in their marketing profile. Smartphones, with their built-in HD cameras improving over time, have made video production more accessible for B2B businesses. From using them for client testimonials to foster trust and to giving tours of their facilities, companies can explore various facets of video marketing. As it offers businesses a tremendous opportunity to grow their venture using video content, 91% of companies are capitalizing on this trend. Video marketing allows B2B businesses to connect with their prospects at a more personal level, hence enhancing brand engagement. It helps 89% of enterprises gain positive ROI by enabling them to effectively showcase their products or services to their audience. Additionally, as it enhances user engagement, 52% of enterprises are incorporating video marketing in their strategy to build trust with their users and chalk out long-lasting relationships.

Online Advertisement Statistics

Valued at US$ 0.50 trillion, the online advertisement industry is expected to surpass US$ 1.26 trillion by 2032. It offers several unique advantages to businesses that traditional advertising cannot provide. With print advertising creating a dent in the marketing budgets, almost 16% of B2B companies are inclined towards spending on online advertising as it is cost-effective. As the average cost per 1k ad impressions is $0.79, around 80% of B2B businesses use Google ads and 61% use paid ads to promote their products. Additionally, compared to print ads, companies can use online advertisements to target audiences across the globe with minimal investment.

Email Marketing Statistics

It’s no surprise that with the widespread popularity and indisputable benefits email marketing offers, B2B businesses are using it as a prominent channel of communication. The fact that the global email marketing industry is witnessing an upward trajectory to reach a value of USD 26723.71 by 2028 allows us to assess the channel’s popularity among B2B businesses. According to insights from Moonsend, 47% of companies prefer email as a marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%). As B2B businesses can use email marketing to develop relations with current customers and reach out to potential customers, 64% of companies are leveraging it to fulfill their business goals and reach their ideal customers. As one of the most cost-effective and conversion-rich forms of marketing, email has the potential to persuade users to make a purchase. Thus, 81% of B2B companies use email marketing to acquire leads and retain them for business continuity. As email marketing fetches an average of $ 36$ for every 1 $ spent, 87% of B2B businesses are using it to distribute their content to spread the word about their product, and 38% have made it their top lead generator.

Website Marketing Statistics

B2B businesses cannot afford to ignore the importance of Web design as they tend to lose a revenue worth USD 2.6 billion due to slow or malfunctioning websites. There is a growing emphasis on mobile-friendliness, page speed, and user experience (UX), as 83% of users expect a website to load within three seconds or less. Due to this, about 68% of businesses use landing pages on their websites to drive lead generation, and 73% of them rely on web designs to differentiate their brand and stand out from their competitors. A good website creates a good impression and perception about a business and its products, empowering them to keep their leads on their pages. It even dictates how long a user is on the website.

Marketing Technology Statistics

Owing to the advantages it offers, B2B businesses are embracing marketing technology. With the growing adoption of marketing technology in the B2B ecosystem, its value is expected to grow from USD 329 billion to USD 1.7 trillion by 2032. Marketing technology plays a crucial role in making B2B organizations more efficient and effective. As it allows the automation of laborious marketing tasks and reduces the number of person-hours required to execute endeavors and strategies, 68% of businesses are switching to marketing technology tools. As marketing technology provides actionable insights, 58% of companies adopt experiential marketing to appease their users and gain higher ROI. Meanwhile, 35% of businesses are turning towards AR and VR-enabled marketing endeavors.

Wrapping Up

That’s it. These B2B marketing statistics will let businesses ascertain which channel to include in their marketing stack. When B2B businesses feel there may be no rhyme or reason for a strategy, they can always have these statistics handy and make data-backed decisions for business growth. These B2B marketing statistics also cover several tactics that allow businesses to benchmark their performance perfectly.