Fortune 500 Pharmaceutical Companies: A Timeline
By relying heavily on groundbreaking research and innovation, the pharmaceutical industry is at the helm of affairs in developing medicines […]
Key Things to Keep in Mind When Selling to Doctors
Doctors constitute about 0.3% of the total US population. Is selling to this minuscule audience, less than one percent, a cakewalk for healthcare businesses and marketers? The answer is NO.
Best Marketing Strategies for Promoting Medical Billing Services to Healthcare Providers
As a MedTech solution, medical billing services have automated medical billing tasks and optimized business management processes for healthcare providers and medical facilities. As a tool, medical billing software makes claim tracking and billing straightforward and more transparent. Such transparency has allowed healthcare providers to instill a sense of trust among their clients, run their practice smoothly, and treat more patients for revenue gains. Owing to these lucrative benefits, healthcare providers will be more open to purchasing medical billing services. However, it is not that simple! Healthcare providers are some of the busiest working professionals, and grabbing their attention and marketing your medical billing services is demanding.
Top 10 Healthcare Companies in USA
Healthcare companies, with their significant contributions, are changing the entire contour of the healthcare ecosystem. Besides empowering the healthcare industry to deliver the best care to users, healthcare companies’ ground-breaking technological innovations are making healthcare more accessible to the population.
Empower Yourself With Winning Strategies to Excel in Selling to the C-Suite
C-suite are the decision-makers who often have a final sign-off on an enterprise’s product purchases as they are the bureaucrats envisioning an organization’s road map to success. A strategy to cut through the red tape and target specifically the C-suite is imperative for businesses to shorten the sales cycle and seize lucrative wins. C-suite executives have a different mindset and modus operandi regarding their business operations. Here is an overview of the tactics and methods that are best suited to help you ace selling to the C-suite.
15 Incredibly Smart Ways to Improve Employee Engagement in Business
Organizations or businesses wish to retain their employees for longer periods of time to witness profitable outcomes. Long-term employees require less training and attention. Moreover, their continuous affiliation with the organization would lead to loyalty and commitment and benefit the organization’s overall growth and development.
The Power of Cloud Computing: Transforming Sustainability in the Oil and Gas Industry
To halt the march of global warming and achieve the temperature target set by the UN’s Paris Agreement, we need to turn the tide on emissions. Picture this: a yearly drop of 7.6% in global emissions, all the way to 2030. That’s our ticket to a sustainable future. Energy companies are increasingly driven to reduce their carbon footprint due to heightened public and government attention on accidents and climate change impacts, driving efforts to enhance sustainability. Oil and gas companies are blamed for spills, fires and climate-driven occurrences like floods damaging refineries and wildfires affecting oil fields.
How to Generate Sales Leads: A Guide for B2B Business
B2B sales lead generation is a highly challenging task, and for marketers seeking an easy way out, witnessing positive outcomes will be an unrealized dream. The fact that 37.1% of marketers find generating high-quality leads a daunting task makes it a problem at hand for B2B businesses to be addressed immediately. It becomes a tough nut to crack when a strategy to generate sales leads is absent. Additionally, budget constraints and relying heavily on old lead-generation tactics are real-time bottlenecks preventing businesses from meeting their cherished business goals.
How to Create and Execute a Successful HCP Marketing Strategy
Marketing in the healthcare industry is a daunting task. It puts an immense sense of responsibility on B2B marketers and enterprises as they sell life-saving products or services. Hence, the stakes are undoubtedly high compared to other industries, and B2B healthcare marketers should employ ethical means and due diligence while pitching their products. Marketing to HCPs (Healthcare professionals) is a different ball game altogether! This set of professionals is highly discerning and extremely busy, making them a difficult demographic to market.
Maximizing Conversion Rates: Leveraging Geo-Targeting Techniques
Are you a B2B business striving to create more relevant messages and stronger connections with your prospects to drive lead conversions? Then, you should not overlook geotargeting. Here is an overview of geotargeting and how it makes marketing endeavors immensely impactful, helping enterprises reach more users to create a vast client base.