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Dive into the Inside Story of InfoCleanse’s Excellence in Strengthening a Health Insurance Agency’s Brand Reputation, Helping Them to Retain Customers by 78%

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Know about the Firm

With over a decade of expertise in the health insurance industry, the client has been helping individuals, families, and other groups obtain the best possible insurance coverage. They offer personalized solutions for every package and work with multiple insurance carriers to provide customers with better choices. The firm also helps navigate Medicare options and provides support for businesses seeking employee benefits. Headquartered in St. Charles, MO, the company has nationwide coverage, spanning over 48 states, and provides support and training to insurance agents, regardless of location.

Challenges They Faced

For running an email marketing campaign, the client required the database of health insurance agents or brokers within Missouri and the adjacent states. The limited timeframe of one to two weeks’ requirement posed a challenge, as getting a verified and segmented data list within such a short period was a troublesome task. Receiving a customized database that can be integrated into their CRM was necessary. While the client also approached other data service providers, InfoCleanse’s deep expertise and unique features led the company to choose us.

Solutions We Offered

InfoCleanse satisfied all their data needs by providing tailored solutions.
  • At first, we identified their requirements to provide a 1,525-verified contact list of health insurance agents and brokers within the geo-targeted locations as specified by the client.
  • Within the package, we offered 5,000 credits that can be used multiple times over the year. This data was verified using internal AI tools and manual methods, thereby improving the accuracy of prospects who received the emails.
  • The list was curated with highly compliant data, adhering to different privacy standards. This helped the emails bypass spam folders and precisely reach the desired prospects’ inboxes.
  • The database was properly segmented and formatted based on the selected email campaign platform’s requirements, where no further adjustments were needed.
  • The well-structured and cost-efficient package offered flexible usage to suit their campaign goals.

Outcomes They Achieved

Although the client was running the email campaign for the first time, putting their trust in InfoCleanse enabled them to achieve stunning results.
  • By using an accurate and verified email database, the campaign witnessed more than 95% email deliverability rate.
  • The higher visibility and brand awareness increased the revenue of the business by twofold.
  • The low spam score gave an impressive open rate of 23%.
  • Using a verified and accurate database enabled the client to increase their brand reputation, with a customer retention rate of 78%, building a valuable and strong bond with the customers.

Partnering with InfoCleanse not only helped the client save time and effort but made them realize that using a verified and segmented database can boost revenue, improve visibility, and enhance outreach within their preferred budget range.

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