Client Background
The client is a prominent dealer of sterile storage systems, infection control products, and other medical supply needs. Based in Massachusetts, they have medical professionals with over 25 years of expertise and experience to cater to the medical requirements of the healthcare industry. The company handles sales, installation, and maintenance services of both small- and large-scale medical equipment demands. Their healthcare solutions include equipment provision for operating rooms and endoscopy, along with the efficient architectural design of medical facilities. They aim to deliver quality products to a sector that constantly strives to improve people’s quality of life.
Challenges
Being a medical equipment seller, the company had all the right paraphernalia to market to the healthcare industry but lacked the insights into whom to target. Initially, they focused on a broader market and could not secure qualified leads. The sales revenue was on the dip; they couldn’t reach the right prospects, and all their marketing efforts were going down the drain without a proper reach.
Solution
InfoCleanse stepped in to help with their business expansion. We compiled a highly segmented email list of Healthcare Executives such as CEOs, CFOs, Managing Directors, Board Directors, and other critical decision-makers in the industry. The list comprised 150k+ contacts with geo-tagged details of opt-in contacts. We used the highly competent email verification tools to check and re-check the email database for error-free information. Finally, InfoCleanse delivered the validated email lists to the client on time.
Outcomes
The client was successfully able to leverage the C-Suites email lists across the healthcare industry and create their Ideal Client Profile. The key outcomes were:
- A whopping 30% increase in the reach of prospective executives; that is, the overall campaign deliverability rate stood at 95%.
- The email click-through and open rates averaged 3%, thus improving the potential client interactions and increasing their customer base.
- The business revenue spiked to a massive 110%.
The email lists enhanced the company’s marketing strategies, thus positioning its brand across the US and Canada.