Case Study

Discover How a Continuing Medical Education Firm Multiplied Their Revenue Threefold Using InfoCleanse’s Healthcare Custom List

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Know about the Firm

As a leading continuing medical education (CME) or continuing education (CE) distribution firm, the client offers a diverse range of courses in the healthcare sector. Based in Doylestown, PA, they have extensive expertise of over two decades in E-learning. They provide free continuing education unit (CEU) credits for registered nurses and physicians across cardiology, pulmonology, neurology, infectious, and rare diseases. With a global outreach, the firm collaborates with scientific publishers, medical universities, and other related societies to engage specialized audiences.

Challenges They Faced

For an upcoming live event, the client faced difficulty in finding relevant attendees within the healthcare domain. They wanted to connect with specific healthcare industry leaders among different niches of gastroenterology, hepatology, internal medicine, physiatry, and more from targeted geographies.

The list was further needed for course enrollment purposes, adhering to relevant privacy regulations like HIPAA and GDPR, where reaching out to prospects in the vast healthcare landscape posed a challenge.

Solutions We Offered

Serving specific niches within the healthcare space, the client needed a healthcare custom list. Partnering with the right data service provider was the need of the hour, and that’s why they chose InfoCleanse. Since we adhere to various data regulation standards, curating the email list became easy.

After identifying the potential prospects, we delivered a sample dataset comprising the email addresses of healthcare leaders to witness the impact of their email marketing.
With the sample provided, the client received a good response rate with high email deliverability and opted for a Healthcare Enterprise package, which was customized with geo-targeted data.
We offered a guarantee of more than 90% email deliverability, and access was given to unlimited data usage for sales, marketing, market research, webinars, events, conferences, analytics, and survey purposes.
Additionally, a dedicated account manager was assigned to help with the criteria and specialties and to provide any further assistance.
We sent the healthcare custom list in two batches, with 3.75M records combined.

Outcomes They Achieved

Partnering with InfoCleanse at the right time helped the client identify the right prospects, experience increased business outreach, and enhanced lead generation.

Here is more of what they witnessed:

Access to high-quality data helped them with a 95% email deliverability rate.
This made them witness an impressive email open rate of 25%.
There was greater brand awareness and higher course enrollment, with the revenue increasing threefold.
Impactful networking also strengthened the relationship, with an 80% customer retention rate.
The email campaign was a huge success, with a higher number of prospects attending the event.

Connecting with prospects became easy, with data serving the right purposes. The client spent very little time prospecting, saving time and effort.