Case Study

An Analytical Development Research Organization Achieved Increased ROI through InfoCleanse’s Customized and Targeted Email Campaigning

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Know about the Firm

The client is a Food and Drug Administration (FDA) registered analytical development research organization with its headquarters in Sheridan, WY. With over three decades of experience in research services, they have established a strong foothold in chemical analysis. Leveraging state-of-the-art instrumentation capabilities enables highly precise analytical testing across various industries.

The firm supports manufacturers in solving complex analytical problems, like product development support, reverse engineering, packaging failures, raw material identification, and more. Adhering to multiple compliance standards, they help to test for impurities and contaminants to verify the quality, ensure safety, and support product development.

Challenges They Faced

The firm had more free email accounts of prospects than professional addresses in their database for running marketing campaigns. Using this, they witnessed increased bounce rates, delivery issues, and high spam counts.

Additionally, acquiring a bulk and geo-targeted business email list from the specific niches of the chemical analysis space posed a challenge. They needed the data of scientists in Research & Development (R&D), Quality Control (QC), Quality Assurance (QA), and decision-makers in regulatory compliance for pharmaceutical and personal care products.

After identifying that an experienced data service provider could help address these challenges, they turned to InfoCleanse for assistance.

Solutions We Offered

InfoCleanse’s skilled team of experts analyzed the client’s concerns to create a customized professional email database serving their specific requirements.

Here are the solutions we offered:

We conducted in-depth research to attain an accurate and verified email database of industry leaders from the pharmaceutical, consumer products, chemical, medical device, and cosmetics product manufacturing industries.
Within these industries, professional email addresses of decision makers from specific niches, such as R&D, product development, process development, QC, QA, regulatory compliance, laboratory operations, and analytical development, were also curated.
With a total of 12,051 active email addresses, we helped the client run their marketing campaigns with our internal campaign platform using customized templates.
The client was given complete monitoring access that helped them to analyze spam score, hard bounce, soft bounce rate, and more.
At the end, our team delivered a detailed report to the client, which included all the results of the campaign.

Outcomes They Achieved

While we helped them run the email campaign, they witnessed remarkable outcomes.

Some of the results include:

Increased brand awareness with a 96% email deliverability rate.
With a spam score less than 2, positive engagement with the prospects ensured higher lead generation.
Better business visibility made their revenue increase twofold.
The targeted email campaign helped the client retain customers, helping to secure new business with increased ROI.

InfoCleanse helped the firm connect with the target audience more quickly, enabling them to build meaningful and lasting relationships with their prospects.