Marketing

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Blog, Marketing

How B2B Buyers Behavior Has Changed in Light of COVID-19

COVID-19 has changed the dynamics of the world. It has brought the entire globe under the darkness of a sudden outbreak of coronavirus. Before these health crises, USA B2B buyers were already worried about the possibility of a recession. In November 2019, a survey by digital commerce provider Avions claimed, more than 80 percent of B2B buyers from the USA said they were worried about a recession in 2020 (Source: Emarketer).

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Blog, Marketing

How Is Virtual Reality Changing the B2B Experiential Marketing?

Virtual Reality (VR) is one of the highlighted emerging technologies that have been brought to life by humankind. Experimental agencies primarily use this for marketing campaigns in B2B companies. The organizations try to create a better tomorrow for their clients with the help of VR. Virtual Reality has helped the companies in cost-cutting by rearranging the dynamics of the organization. VR does magic by enhancing client experience and also shows the aftermath attached to it, which impresses the client.

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