How B2B Buyers Behavior Has Changed in Light of COVID-19
COVID-19 has changed the dynamics of the world. It has brought the entire globe under the darkness of a sudden outbreak of coronavirus. Before these health crises, USA B2B buyers were already worried about the possibility of a recession. In November 2019, a survey by digital commerce provider Avions claimed, more than 80 percent of B2B buyers from the USA said they were worried about a recession in 2020 (Source: Emarketer).

