Marketing

Manufacturing is a vast domain with 13 millionpeople employed by more than 239K manufacturers in the U.S. alone. The value added in the American market is estimated to amount to $2.28 trillion trillion and $14 trillion worldwide. For every dollar spent in manufacturing, the total impact on the overall economy is $2.64, encompassing both indirect and induced impacts. This implies that manufacturing activities stimulate significant growth and impact in other sectors of the economy. Being a substantial booster for driving growth, manufacturing remains the backbone of the global financial system, shaping it from the inside out.

Selling is not just an art, but a science where smart work and hard work must go hand in hand to win every level of your specialized pipeline.

As a financial advisor, you’ve witnessed a sudden drop in your lead generation and conversion! You are alarmed but cannot identify the root cause that triggered the situation. We realize how fatiguing it can be, and almost every business from the financial vertical has been through this.

From time immemorial, lawyers have played a crucial role in shaping our social fabric. With their meticulous efforts, they are at the forefront of protecting human rights, providing justice and legal advice, and have become an integral part of our society.

Did you know that recruitment agencies provide around 12.7 million employees to companies in the USA? This number speaks in volumes about the potential and importance of recruitment agencies. But is marketing and acquiring clients a piece of cake for hiring firms? The answer is no

A large part of the Logistics industry is still reliant on referrals and outbound tactics to win leads, with marketing activities limited to press releases, trade shows, and, to some extent, email campaigns. This scenario is gradually changing, and logistics companies are making a gradual shift from pure outbound tactics to exploring several inbound marketing hacks.

Did you know that nearly 80% of businesses are not well-equipped to evade a cyber-security threat?

Small businesses fuel the US economy as they employ nearly half of the American workforce, i.e., around 61.6M. The fact that small businesses represent 45.3% of the USA’s GDP corroborates this. Though they harbor inherent employment potential and have become the drivers of economic growth, making a small business a successful venture is an uphill task.

C-suite are the decision-makers who often have a final sign-off on an enterprise’s product purchases as they are the bureaucrats envisioning an organization’s road map to success. A strategy to cut through the red tape and target specifically the C-suite is imperative for businesses to shorten the sales cycle and seize lucrative wins. C-suite executives have a different mindset and modus operandi regarding their business operations. Here is an overview of the tactics and methods that are best suited to help you ace selling to the C-suite.

B2B sales lead generation is a highly challenging task, and for marketers seeking an easy way out, witnessing positive outcomes will be an unrealized dream. The fact that 37.1% of marketers find generating high-quality leads a daunting task makes it a problem at hand for B2B businesses to be addressed immediately. It becomes a tough nut to crack when a strategy to generate sales leads is absent. Additionally, budget constraints and relying heavily on old lead-generation tactics are real-time bottlenecks preventing businesses from meeting their cherished business goals.