The Telemarketing Company is a leading professional outbound B2B telemarketing agency in the state of Pennsylvania in the US. At the heart of all they do is a personal approach to connection development and understanding clients’ needs.
The agency had been working with the same telephone directory for about a decade. However, with the influx of new network providers, they thought a new strategy and more proactive approach was preempted to address a fast dropping conversion rate. They desired a fresh perspective that would increase lead generation and justify the marketing expenditure.
As they worked with retail giants to draw sales for the festive season, the conversion rate remained below 10% despite over 6000 calls daily. Two challenges that were identified in the process were:
Through Telephone Appending, the telemarketing firm was able to:
There were a wealth of beneficial changes that were immediately noticed post the employment of telephone appending.
The team spent much less time, energy, resources, and marketing costs by filtering out unresponsive calls.