Firmographics, the study of firm behavior by demographic characteristics, has become an increasingly important part of B2B marketing. Segmenting your target audience helps to identify the best prospects for your product or service. Firmographics & Segmentation is an important aspect of sales and marketing in business that deals with Target…

Infographic Content: Today, data is no doubt the most essential and valuable resource available for marketers, publishers, media companies, agencies, and more. But of course, data can only be deemed as useful as its quality. At its best, bad data can be inconsequential. However, at its worst, it can scar…

Infographic Content Today, most, if not every business sector is consumer-centric and this modern business field requires tools to manage high consumer expectations. As such, this gives rise to a highly competitive space centering B2B & SaaS known as customer relationship management or CRM software. Did you know over the…

As we start to pick up the remains left behind by the occurrence of COVID-19, one thing remains crystal clear for any marketer and businesses out there: the impact of data consumption in our current digital world has no doubt intensified while in midst of our current pandemic. Between quarantine…

Well, data cleansing is one crucial aspect of marketing a campaign in the right way. It is as important as planning a campaign and wisely executing it. Most successful companies believe largely in the concept of data cleansing. So let’s increase our understanding of data cleansing importance and benefits as…